GROWTH STRATEGY 1. Introduction Companies that choose mergers and acquisitions do so because of the following reasons: broadening product lines, increasing market share and financial position, betterment of intellectual capital. A lot of mergers and acquisitions fail as opposed to those that succeed and the reasons are: bad implementation of post merger integration, acquirer has a weak or no core business, target larger than the acquirer, inadequate due diligence, ROI not justified by t...